Articles

What we learned buying, building, and fixing Roblox games. Real data from real games.

100%95.5%67.8%65.6%59%
Case Study

We Lost 32% of Players in the First 30 Seconds Because of One Missing Button

42,000 daily players. One UX step nobody noticed. 12,000 players gone every day.

5 min readMay 1, 2026
joinspawnequipplaycatch
How-To

How to Set Up Funnels in Roblox. And Why Most Developers Never Do

The diagnostic tool that found a 32% drop-off hiding in plain sight.

6 min readMay 3, 2026
30sD1D77dsessco-playqPTRpayer
Strategy

What the Roblox Algorithm Actually Rewards. The 8 Signals That Decide If Your Game Gets Shown

We scored a live game across all 8. Three signals were critical.

7 min readMay 5, 2026
Case Study
$600 Game. 42K Players.
$21/Day.
D1 x2CCU x2.548hrs
Case Study

I Bought a Roblox Game With 42K Players That Makes $21/Day

We bought a Roblox fishing simulator for $600. 42K daily players, $21/day revenue. After one diagnostic, D1 retention doubled and CCU went from 600 to 1,500.

12 min readMay 7, 2026
$0 free$50–150 launch$200–500 creators$1,000+ full push
How-To

How to Advertise Your Roblox Game. What Actually Works

From $0 to $1,000. What each budget buys and what doesn't work.

6 min readMay 9, 2026
seller saw$600$21/day ceiling→we saw$42,000$230/day potential
Strategy

How Much Is My Roblox Game Worth?

We bought a game for $600 with $42,000 in potential value. The seller didn't know.

5 min readMay 11, 2026
what's wrong?fix retentionfix monetizationneed more handshire / partnersell
Strategy

Your Roblox Game Is Growing and You Can't Keep Up

Hire, partner, sell, or optimize. How to figure out which one.

5 min readMay 13, 2026